Web analytics is the data count measured on a site, collection of data and a report of data for understanding and optimizing web usage now there are two web analytics one which is off-site and the other is on-site. The off-site caters may cater not your own site but a public site offering to show results off web potential audience, share of voices and comments on what is happening on the site as a whole, while as to the on-site measures the number of people or visitors on your site showing results of potential audiences, share of voices and comments on what is happening on the site as a whole.
Relative to healthcare, having availability of web analytics may show power or strength of your health care as a commercial to other public viewers who are yet to embark on your services given an example as a dentist, who offers an on-site to public viewers and people who has access to net where you are commercializing your specialty, your shop and your talent as a dentist where as your customers are free of what they may say, may it be good or bad, thus you are to work and perform even harder to earn a good comment from a customer commercializing your business, profession and talent as a dentist.
Same goes to doctors, of whatever specialty they may have, giving an opening or a window to the public where you are open for comments and suggestions and also being able to measure your popularity among others who share your profession, as visibility yet again you yourself cater your own profession to the public risking your own image as a people or some of profession within health care.
Regarding off-site you too may have an edge on viewing your opponent or what as we say neighbor in business being able to view what favor the public most and so as for you to be able to offer the same quality or service and you yourself may add a bit touch of your service as a dentist. But this is just one point of view as a 1 is to 1 service, we may look at the pharmacy side where others can cross cut, review, compare and see what is missing in your items, other services you may offer may be of much help to you and your common or local buyers
Revolutionizing on the internet health care may take this advantage to their hands and instead of offering a face to face confrontation why not “e-ask” an online comment or online consultation where people can hide their privacy on other and may be able to freely ask on fee’s, who to, how to and many other possible question that bothers them
To give at a bigger view the basic question asked here as a profession is how successful are you as a independent, as a firm or as a group, how far have your skills, talents and your hard work done for you and what do people say about you. Measuring on mass media or public voices capability to open up and discuss the things with in your scope of talent as a professional in the field of healthcare.
Many different vendors provide on-site web analytics software and services. There are two main technological approaches to collecting the data. The first method, log file analysis, reads the log files in which the web server records all its transactions. The second method, page tagging, uses Java script on each page to notify a third-party server when a page is rendered by a web browser. Both collect data that can be processed to produce web traffic reports.
In addition other data sources may also be added to augment the data. For example; e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed.
Evaluating your healthcare Web site’s performance through a custom Web site Analytic Review allows valuable insight into how the site is performing against the competition; and can provide information as to how search engine content improvement, online marketing campaigns and other variables serve to define and enhance its function over time. As a firm or hospital one purpose of web analytics is utilizes various Web reporting providers, such as Google, to create a customized performance review of your site’s Web traffic metrics, and to examine such key online traffic statistics Web analytics as a tool is clearly a big help on healthcare even as of now where it is open globally and everyone is capable of learning web analytics it may be an edge against other competitors or neighbors who share the same field of work as you do or same business as you do in the healthcare
This blog is the final requirment in our DATAMIN CLASS under Mr. Ramon Duremdes JR
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